Social networking

You need to get well versed in social networking if you want to get ahead in business the smart way. The modern world has changed in just a few short years and people are interacting over the internet more than ever before. You can make contacts overseas at the touch of a button, upload your CV on professional sites and just chat to colleagues and friends on social platforms like Facebook.

Here is a little description of the main social networking sites that are used for both business and pleasure:

Facebook. This is one of the major players in the social networking market and has attracted billions of users across the globe. Initially created for university students, this site allows people to keep in touch with each other, share information and chat in real time. Users can also link apps to their profile, add pictures of themselves and create albums. Individual profiles on Facebook are good for social networking but are not as good for business networking. However, you can create business profiles for companies. This means firms can generate fans, send out advertising and get people to talk about their products and services, Direct communication with customers is an excellent marketing tool and means that bosses can gain a better grasp on public sentiment.

Twitter. This microblogging site is favoured by people who work in the media and is an excellent tool for breaking news stories and spreading information fast. Users can write short sentences or 'tweets' that are just 140 characters long so there is no room for long updates and discussions - rather it is a starting block to instigate discussions between the masses. Celebrities, politicians, journalists, chefs and businessmen like to use Twitter to reveal news, launch products and send out links to important websites. Certain topics can be highlighted with the addition of a hashtag # which allows other people to take part in the conversation and make an impact. If these topics are mentioned by many people at one time they begin to trend creating a snapshot of conversation between thousands of users.

LinkedIn. This site is almost like an online CV. You can upload your personal details, add a picture and lay out your employment history, education and interests in a single web page. Then you can connect with other users in your industry by sending out a simple invitation. This is one the biggest free online networking tools and is great if you want to expand you contacts book or just get in touch with professionals who share the same interests as you. You may even find job opportunities, get to take part in seminars or just find someone who can help you get a step up on the career ladder.